Resources

The following publications provide additional insights into the academic research on effective data visualization and methods for evaluating visualization design and communication effectiveness. These resources are included for readers interested in exploring the research literature beyond the practical guidance provided in this guide.

Articles

• Cairo, A. (2020). Visualization: A guide to the state of the art. Patterns, 1(6). Access link: https://www.cell.com/patterns/fulltext/S2666-3899(20)30189-6
• Franconeri, S., Padilla, L., Shah, P., Zacks, J., & Hullman, J. (2021). The Science of Visual Data Communication: What Works. Access link: https://faculty.sites.iastate.edu/tesfatsi/archive/tesfatsi/ScienceOfVisualDataCommunication.FranconeriEtAl2021.pdf

Research and Technical Papers

• Cleveland, W. & McGill, R. (1984). Graphical perception: Theory, experimentation, and application to the development of graphical methods. Journal of the American Statistical Association. Access link: http://euclid.psych.yorku.ca/www/psy6135/papers/ClevelandMcGill1984.pdf
• Few, S. (2007). Data Visualization Effectiveness Profile. Perceptual Edge. Access link: https://perceptualedge.com/articles/visual_business_intelligence/data_visualization_effectiveness_profile.pdf
• Hullman, J., Gelman, A., & others. (2020). Testing Statistical Graphs. Annual Review of Statistics and Its Application. Access link: https://www.annualreviews.org/content/journals/10.1146/annurev-statistics-031219-041252
• Statistical Society of Australia. (n.d.). Tutorial: Effective Data Plots. Access link: https://statsocaus.github.io/tutorial_effective_data_plots/
• Wainer, H. (1984). How to Display Data Badly. The American Statistician. Access link: https://sites.stat.columbia.edu/gelman/communication/Wainer1984.pdf
• Wainer, H., Hambleton, R., & Meara, K. (1999). Alternative Graphical Displays for Item Response Theory Data. Access link: https://sites.stat.columbia.edu/gelman/communication/WainerHambletonMeara1999.pdf

Books

• Cairo, A. (2016). The Truthful Art: Data, Charts, and Maps for Communication. New Riders. Access link: https://books.google.com/books?hl=en&lr=&id=TKh6fdlKwfMC
• Evergreen, S. (2017). Effective Data Visualization: The Right Chart for the Right Data. Sage Publications. Access link: https://books.google.com/books?id=XmmNDwAAQBAJ
• Few, S. (2012). Show Me the Numbers: Designing Tables and Graphs to Enlighten. Analytics Press. Access link: https://books.google.com/books?hl=en&lr=&id=zxNglqU1FKgC
• Knaflic, C. N. (2015). Storytelling with Data: A Data Visualization Guide for Business Professionals. Wiley. Access link: https://books.google.com/books?hl=en&lr=&id=7ZesAQAAQBAJ
• Munzner, T. (2014). Visualization Analysis and Design. CRC Press. Access link: https://books.google.com/books?hl=en&lr=&id=A7jeDwAAQBAJ